Services
Stack
The Challenge
De West is a certified yoga therapist running therapeutic yoga out of Boulder, Colorado and online — daily live classes, private sessions, and workshops. Her practice is built on a personal, healing relationship with students, but she was missing the digital infrastructure to translate that into a scalable membership business: a way to communicate the therapeutic approach, convert first-time visitors into a free trial, and give members a real home for scheduling and recurring practice.
The Solution
We built a warm, grounded brand site paired with a full membership platform at members.be.center. The public site leads with the therapeutic yoga philosophy and a 'first week free' offer to lower the barrier to trying a class. Behind it, a members platform handles the class schedule, recurring live sessions, and private booking. The visual language is calm and earthy — the opposite of a cold SaaS product — matching the intimacy of the practice while giving it the systems to grow beyond one-to-one.
The Results
A complete membership business in one system — public brand site plus a members platform for scheduling and recurring practice.
A free-trial conversion path that turns visitors into first-time students.
Infrastructure that lets a solo practitioner scale a live-class membership.
