Speak-A-Palooza

Speak-A-Palooza is a two-day speaking event from The Authority Agency — 'two power-packed days of pure speaking magic' — serving two audiences at once: attendees who want to grow as speakers and speakers who want stage time and exposure. A single registration page has to speak to both the attendee experience and the speaker experience without muddying the offer or the call to action, and drive sign-ups against a fixed event date.

We built a high-energy registration funnel in GoHighLevel that leads with the transformation — stepping confidently into the spotlight with a powerful message — then splits cleanly into distinct 'attendee experience' and 'speaker experience' tracks so each visitor sees themselves. Value-stacked agenda, urgency around the event dates, and a frictionless GHL registration flow that captures and tags every lead for follow-up. Native to the Authority Agency's existing CRM and event operations.