Services
Stack
The Challenge
Dannella Burnett has an established track record in speaker placement — this event was the evolution of her previous 'Get Gigs Live' program — and needed a site that could sell a complex event with three ticket tiers (virtual at $97, VIP virtual at $197, in-person VIP at $1,997) to established coaches and consultants at 5–7 figures. The conversion path had to handle a $1,900 price spread without confusing prospects or underselling the premium tier.
The Solution
We built a focused event sales page designed to move prospects cleanly from awareness to registration. Clear tier differentiation with value stacking at each level. A tight FAQ section addresses the exact objections high-ticket buyers raise — experience level, virtual vs. in-person, what '300 speaker leads' actually means. Copy leads with the specific outcome rather than generic 'learning' language. Event schema markup for Google event discovery and search visibility.
The Results
A clean registration funnel handling a complex three-tier pricing structure without friction.
Google event schema enabling discovery in event search results.
Professional presentation that justifies the premium in-person VIP price point.
